Archive for the ‘The CW’ Category

And Kokomo Cafe, as the "Peach Pit"

January 21, 2009

In Los Angeles, even restaurants dream of stardom. The Kokomo Cafe, for example, has doubled as the new, 2008-era “Peach Pit” this season on “90210.” Above, the Kokomo is outfitted with the Peach Pit sign for a recent CW press tour party.

The CW to Me: "Lose My Channel Number"

August 29, 2008

Well, this is it… my final weekend in the 18-34 demographic. Marketers are going to look at me differently come Sunday. Several networks are going to drop me like yesterday’s garbage, while several more older-skewing ones will now welcome me with open arms. Pharmaceutical companies want to get to know me better. Extreme energy drinks, not so much.

So how shall I celebrate my last two days as being relevant to the youth marketplace? Watch a “Gossip Girl” marathon? Chug a six-pack of Mountain Dew? Suggestions welcome.


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