As promised, a recount of our trip to Yo Gabba Gabba. Last month, I managed to secure a visit to the top-secret set, where shooting for season two was winding down. Evan, clutching his Brobee doll, and cousin Jordan, grabbing a Plex toy, joined me on the trip (providing a good alibi — uh, yeah, I’m visiting the set purely for their enjoyment).
Once there, we were ushered in by Kelly Kimball, from “Gabba” producer Wildbrain, who showed us around.
The boys were a tad hesitant at first, but everyone went beyond the call to make us feel welcome. Visually, there was much to see: Gabbaland, countless props, costumes, and of course, DJ Lance and the Gabba characters.
Me and DJ Lance. Singing and dancing to music is awesome!
We smartly turned the kids’ heads as the actors in costume climbed in and out (didn’t want to destroy the illusion — to them, Brobee and Plex are as real as you and me) and we spent some time with DJ Lance, who couldn’t have been nicer to the kids.
Also, the boys are still talking about Christian Jacobs, the co-creator who happens to also be Aquabats lead singer MC Bat Commander. Evan seemed to get that Christian was an Aquabat, even out of character. I tried to get Evan to sing his rockin’ version of “Pool Party,” but shyness prevailed.
Toodee and Plex, deep in conversation.
And now, my report:
Plex, Muno, Brobee and Toodee. They like to dance and have fun.
Deep inside a massive warehouse off the busy 60 freeway in Industry, Calif., the hippest show ever to hit the juice box demo is winding down its three-month season two shoot.
Grabbing a microphone to amplify his voice inside the massive, converted stage (that once housed a dairy plant), “Yo Gabba Gabba” co-creator Christian Jacobs is helping guide host D.J. Lance through a song about an art show.
Lance, who has replaced his trademark fuzzy orange hat with a beret for the scene, is encouraging the “Gabba” characters – a green monster named Brobee, a cat/dragon named Toodee and the red Cyclops named Muno, among others – to display their art projects, via song. Toodee’s entry isn’t, well, all that good – but Lance still cheers her work.
Foofa and Brobee strike a pose.
That’s the underlying theme of the Nick Jr. series: Keep trying, don’t give up, play hard, share with others, hugs are fun… and “don’t, don’t, don’t bite your friends.”
The messages aren’t that different from Mr. Rogers or “Romper Room” (well, except maybe for that biting one). But the delivery sure is.
Foofa, Plex and Brobee.
“Yo Gabba Gabba” attracted hipster parents and their Ramones T-shirt-wearing offspring last year by mixing life lessons (Brobee scarfs down green beans and sings about the party in his tummy) with indie rock (The Shins, Cornelius), cutting-edge animation and cuddly, off-beat characters – all set to a dance beat. (Wildbrain, which is behind another Evan fave, “Higglytown Heroes,” produces, along with The Magic Store.)
Decked in large Run DMC glasses, a striped jumpsuit and that oversized cap, host DJ Lance begins each episode by opening up a colorful boombox and bringing the shows character’s to life. In between songs about sharing and being nice to everyone, segments range from Devo’s Mark Mothersbaugh demonstrating how to draw and rapper Biz Markie demonstrating his beat box skills.
Muno and Foofa : Future “Dancing with the Stars” contestants?
The brainchild of Jacobs (also known as Aquabats frontman “MC Bat Commander”) and Scott Schultz, “Yo Gabba Gabba” was named one of 2007’s top ten new series by Time magazine and has earned Emmy and TV Critics Assn. award noms. Of course, the show’s campy, frantic antics haven’t won over everyone.
My name is Muno, muh-Muno, Muh-muh-muh-muh-muh-Muno!
“Our goal has been working to really connect with both parents and their kids,” Jacobs says. “But my favorite is the one parent out of ten who finds out what I do — and you see their face drop, as if to say, ‘Oh, you make that show? I want to kill you.’”
But for the generation of Gen X parents raised on “Pee-Wee’s Playhouse” and Krofft puppets, “Gabba” has also developed a cult following – and oh yeah, their kids are watching (and humming along) too. The show’s even a hit among teens and college-age kids who aren’t exactly in the Nick Jr. demo.
At this summer’s ComiCon – not a popular toddler hangout — DJ Lance was mobbed by teens and adults.
For season two, set to bow in September, Jacobs and Schultz have attracted a who’s who of hip celebs and bands to visit Gabbaland: Jack Black, Andy Samberg, the Roots, MGMT, The Ting Tings and “The Office’s” Melora Hardin (who teaches the “Gabba” gang how to conga) stop by.
In one recurring segment, “30 Rock’s” Jack McBrayer will offer up a joke of the day, while in one episode, Amy Sedaris plays the tooth fairy.
“We’re really trying to outdo season one,” Schultz says. Adds Jacobs, “We went a little crazy this season and had less time to do it in. It’s just been a whirlwind and we’re coming up for air. Plus, there’s no air conditioning here, so it’s like a battle in the desert.”
At least it’s most colorful desert ever, complete with a skateboard ramp, empty costumes (is that Muno’s extended family sitting over there?) and production assistants wandering around, passing out red velvet cupcakes. DJ Lance is right – Gabbaland is awesome.
As we mentioned earlier this month, YGG! merchandise is starting to make its way to Target, Toys R Us, Walmart and other retailers. Party party!
